Business sees 87% growth in Website Traffic and is booked 4 months in advance
Charlotte's Formal Wear & Events reached out to WCM to assist with the awareness of their business and to increase bookings. With very little page likes and followers, the business was afraid that no-one was aware of their services.
After speaking with the owner, we decided to build a social media strategy that focused on targeting the local community to create awareness. Our goal was to build and implement a social media plan that proved paid advertising and consistent social media management can significantly impact sales/bookings for the client regardless of page likes and followers.
WCM built a three month test social media plan with the goal to increase bookings. Our strategy was:
Step #1: Determine the target audience according to the different services the venue offered. We identified solutions that could be answered for the target audience and used these solutions as a way to gain the target audience's attention. Once we had their attention, we would point them towards the facebook page and website so that they were aware of the services and business.
Step #2: Use paid advertising to increase awareness about the services. Drive bookings and appointments by using a call to action on each ad (click-to-call and click-for-directions).
Step #3: Re-market to those who had clicked on the ad and/or visited the website but had not booked.
Step #4: Create campaigns for public venue-hosted events (business expos, girl's night, open tours, etc.). This will allow visitors the opportunity to experience the venue and in-turn recommend or book the venue for future events.
In the first month of the test, website traffic increased by 87%. In the second month of the test, traffic and leads continued to increase which ultimately led to the venue being completely booked 4 months in advance/the remainder of the year.
"The White Collar Marketing team embodies professionalism, creativity and skill. They work to create custom marketing strategies that directly translates to growth for your business. After four weeks of using their services, traffic increased by 87% on our company’s website. They are available assistance whenever I call. I’d highly recommend this company to anyone needing a supreme marketing service team!"~ Tevin, Owner Charlotte's Formal Wear & Events
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